Insights for Mission-driven Organizations

LAY IT ON ME

LAY IT ON ME

Learning to love ChatGPT's feedback.

Simply Well Said

Simply Well Said

Why easier reading makes for better understanding.

Check Yourself

Check Yourself

Questions for taking stock and finding your bearings.

STEP RIGHT UP

STEP RIGHT UP

Opportunities for small businesses are often closer than we think.

Make It Make Sense

Make It Make Sense

Turning technical presentations into clear, usable guidance for public-serving orgs.

Beyond the Dashboard

Beyond the Dashboard

Turning technical presentations into clear, usable guidance for public-serving orgs.

In Ink We Trust

In Ink We Trust

The paper trail advantage in an uncertain information age

Seeing the Point

Seeing the Point

How visuals like flowcharts and starter guides make sense of community messages. East Falls…

The Rise of the Storyteller

The Rise of the Storyteller

As the media landscape changes, knowing how (and where) to tell your own story…

Get Out the Map

Get Out the Map

A practical way to craft messages that feel like a gift, not an ask.

Making Mail Matter Again

Making Mail Matter Again

How–and why–direct mail works in a digital world.

Grow Your Mission with Google’s Money

Grow Your Mission with Google’s Money

Turning Google’s $10k/month Ad Grant into Real Community Impact

Who Do You Think You’re Talking To?

Who Do You Think You’re Talking To?

How we create ‘Ideal Readers’ (and why you should too)

Say It Once

Say It Once

Hit record. We’ll handle the rest.

Curb Your Verbiage

Curb Your Verbiage

How that $20,000 word costs you real money.

A Newsletter That Pays for Itself

A Newsletter That Pays for Itself

Turn local stories into revenue: ad sales, donations, and new fundraising opportunities.

The Power of In-Person Events

The Power of In-Person Events

Why making the time — and choosing wisely — is still the smartest networking…

Scan You Later

Scan You Later

The hardest-working letters in the alphabet are "QR" - let's master this game-changing tech.

Almost Human

Almost Human

AI scribes can get you 80% of the way. Here's how to take it…

The Most Important Person

The Most Important Person

What your marketing style says about you (and why that matters)

Behind the Curtain of Guaranteed Media Coverage

Behind the Curtain of Guaranteed Media Coverage

A $97 media deal promising guaranteed coverage might sound like a shortcut — but…

The Care & Feeding of Your New AI Assistant

The Care & Feeding of Your New AI Assistant

Tips from a chatbot itself! Important stuff a human should know about teaming up…

Print + Digital

Print + Digital

Combining print and digital can boost your message’s reach, clarity, and impact. Here’s how…

The Power of Workspace Tags

The Power of Workspace Tags

Workspace tags make ChatGPT smarter, faster, and way more helpful. Use our Mad Lib-style…

Print Sticks

Print Sticks

Studies show we remember print better than digital. Learn how print retention boosts comprehension,…

ChatGPT Conversation Starters for Better Results

ChatGPT Conversation Starters for Better Results

Want smarter, more personal AI responses? These ChatGPT conversation starters help you shape tone,…

Print is for Everyone

Print is for Everyone

Digital isn’t universal—but print still is. This post explores the accessibility of printed outreach…

Personalize Your AI Profile

Personalize Your AI Profile

Teach ChatGPT your tone, goals, and workflow in one easy step. A personal profile…

Print Taps Emotion

Print Taps Emotion

It's science! Print makes a stronger emotional impact than digital. Here’s how to design…

Boost Your Workflow with ChatGPT Memory

Boost Your Workflow with ChatGPT Memory

ChatGPT’s memory just got smarter. Learn how this powerful feature can streamline your workflow,…

The True Cost of Free Ads

The True Cost of Free Ads

A free $10,000/month in Google ads sounds like a dream come true for nonprofits—until…

Make Every Message Count

Make Every Message Count

Learn how to use story mining to turn transcripts and everyday conversations into repurposed…

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We help mission-driven organizations amplify their impact and build stronger communities.