Google Ad Grants
Google Ad Grants
$10,000 per month in FREE
Google Paid Search Advertising
Imagine what your organization could do with up to $10,000 per month in free, highly targeted Google Search advertising. It can help more people find your organization when they are already looking for ways to learn, give, volunteer, or get involved. With the right setup and steady management, your grant can support stronger outreach, bring more visitors to your website, and make it easier for supporters to take the next step — without adding more work to your team.
Google ads can help your organization appear when people search for topics connected to your mission, programs, events, volunteer opportunities, services, or donation needs.
For example, someone might be searching for:
- local volunteer opportunities
- historic sites to visit
- housing help
- community events
- nonprofit programs
- ways to donate or get involved
A well-built campaign helps connect those searches to the right pages on your website.
What is the Google Ad Grant Program?
Google offers up to $10,000 worth of FREE Google Ads every month to eligible nonprofit organizations to help promote their causes and initiatives. This allows you to get in front of exactly the right audience at the exact moment that they are searching for ways to help you to accomplish your mission. Nonprofits can typically see between 1,000-5,000+ new visitrs to their site each month because of the Google Ad Grant program. Google Ad Grants dramatically increases your ability to boost charitible donations.
The Challenge
Google Ad Grants is a generous program, but it has rules.
To keep the grant active and useful, nonprofit accounts need regular attention. Campaigns must be organized, keywords must stay relevant, ads must perform, and conversions should be tracked so you can see what people do after they click.
Grant accounts generally need to:
- Maintain at least a 5% click-through rate (CTR)
- Track useful conversions (not just clicks), such as donations, signups, forms, downloads, or event registrations
- Use relevant keywords and strong landing pages
- Avoid overly broad or low-quality keywords
- Log in and make meaningful updates regularly
Without steady management, even strong nonprofits can leave most of the grant unused or risk losing the grant entirely.
The Solution
East Falls Media helps nonprofits turn Google Ad Grants from a confusing opportunity into a practical outreach tool.
We can help your organization:
- Review eligibility and readiness
- Support Google for Nonprofits setup
- Set up the Google Ad Grants account
- Build the first campaigns for review and approval
- Write clear ads tied to real programs and services
- Choose relevant keywords
- Improve landing page copy and calls to action
- Set up conversion tracking
- Monitor performance and make regular updates
- Keep the account aligned with Google’s requirements
Without steady management, even strong nonprofits can leave most of the grant unused or risk losing the grant entirely.
Find Out If You Qualify
Most non profilt organization qualify for Google Grants.
